COMPANY PRESENTATION
Tell your audience what your business is and what sets you apart from your competition. Provide some history on how your organization has become such a success. Tell your customers how they can make or save money doing business with your company. You might want to think of it as a company brochure with video, pictures, music and narration.
PRODUCT OR SERVICE PRESENTATION
Here is a chance to show how your product or service works in an entertaining and memorable way. Describe to your customers why your product or service is the best alternative. This is a good way to answer all frequently asked questions about your products and services. Video can help you launch new products and services or rejuvenate old ones as well.
TRAINING VIDEO
Show your employees how to perform certain tasks and in what order. Avoid mistakes, confusion, and inefficiency with a training video that can clear up operational and procedural problems by showing the right way to do something. A training video could also be packaged with a product to demonstrate its use to customers.
ORIENTATION VIDEO
Bring associates and employees up to speed in your policies and work ethic, or pre-qualify prospective employees to make sure they will fit smoothly in your organization. Orientation videos are similar to a training video, but is meant for single use viewing. It is generally to inform the viewer/employee about the relationship between you and them and define the responsibilities each of you expects from the other.
SAFETY VIDEO
This video should warn of hidden dangers and tell about emergency equipment and procedures. Help protect your customers, associates, and employees from serious injury while protecting yourself from lawsuits and workman's compensation. Outside vendors, contractors, and visitors may need to know what dangers they may face while at your work site. In some cases, insurance companies who offer deductions for having safety programs will give a discount if a video is part of your safety program.
INFOMERCIAL
Take advantage of an in depth commercial presentation that pushes your products and services. Use it at presentations or on broadcast television. It's designed to give an in-depth look at your organization's products and services in a way no 30 second commercial spot can do.
DEMONSTRATION
Similar to a Product Presentation video but much more detailed. It is a must where the services are intangible, remote, or difficult to explain. The Demonstration video also eliminates the need to haul bulky equipment around in order to perform a product demonstration. A video demonstration eliminates surprises. The results are perfect every time.
TRADESHOW LOOP
Trade shows give you little time to make a first lasting impression, especially when you have a group of potential customers at your booth and not enought time to serve them all individually. A Tradeshow Loop tape is perfect for this reason. Even those that just stop by long enough to catch a glimpse of the video, will take away with them a visual impression or your product and company. Your sales staff can use the video in a number of ways to supplement their sales pitch and reach many more people than they could without it. Bring the power of video to your next trade show. Your competition will.
DOCUMENTARY
Most organizations have a rich history surrounding its inception along with periodic moments of significance through out its life. In most cases, these are important enough to archive. Video can capture sights and sounds surrounding the event. Years down the road, the tape can be viewed and it can be relived with more accuracy than a written document or snapshots. Record the first of a new product line; the first of a new service; the millionth dollar earned. There are all kinds of important milestones in your company's history and today, the technology and resources exist to capture it forever on video. You will be glad you did.